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 Blue owl...

Product design of Blue Owl coffee's cold brew cans. A illustrative design was created that fit with the established design language of the brand as well as added hints of a new style to differentiate the product from the rest of their lineup.


The blue owl logo was used and. expanded upon with lines and other drawings related to the brand. A scribbly, line style was used for the drawing to keep things playful.


the final color pallet was black, blue owl's logo blue, as well. as gray for the illustration. The simple black and gray design makes the logo and the text stand out and doesn't hinder legibility 


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